nova wave
Elevate Your Recruitment Agency’s Marketing —
Without the Headache.
At Nova Wave, we understand the challenges recruitment agencies face — from making placements to managing clients and candidates.
Marketing should never slow you down. That's why we've crafted done-for-you content packages specifically designed to help recruitment agencies build authority, attract clients, and showcase your expertise.
You focus on recruitment.
We’ll handle the marketing.
Why Recruitment Agencies Choose Nova Wave
Only Recruitment-Specific Content: Everything we create speaks your language — BD-driven, candidate-attracting, and made to get you noticed in a competitive market.
Expertly Crafted by an Insider: With 11 years of experience in recruitment marketing, I know what works and what doesn't. No fluff. Just high-impact content.
No Time? No Problem: You need results fast. We’ll take care of everything — from LinkedIn posts to branded assets — with zero hassle on your end.
We Know Your World: No need to explain what a PSL or retained search is.
Build Your Brand with Strategy: Every piece of content we create is aligned with your growth goals, whether that’s client attraction, candidate conversion, or agency credibility.
Custom, never cookie-cutter: Everything we create is built for you.
Fast turnaround: Because hiring waits for no one.
Our Content Packages
Essentials – £500/month
For small but ambitious agencies who want to stay consistent and professional online.
What’s included?
-
Targeted BD, candidate attraction & thought leadership content
-
Example: pitch deck, candidate pack, service explainer, etc.
-
Example: interview prep doc, onboarding snippet, etc.
-
Keyword-aware and tailored to your niche (600–800 words)
-
30-Minute Monthly Check-In Call + Email Support
Ask questions, request tweaks, get feedback anytime
-
Client or candidate facing content
-
First month 10 Branded Canva Templates to keep your content looking sharp (branded and reusable)
Growth – £800/month
For growing agencies ready to scale their brand and BD output with strategic content.
What’s included?
-
Across agency and team accounts — BD, insights, culture, proof
-
Examples: case study, salary overview, hiring guide, value proposition, etc.
-
Tailored job briefs, onboarding docs, tips packs, etc.
-
Optimised for keywords and long-term relevance (800+ words)
-
Monthly Content Plan + 60-Minute Strategy Call
-
Tailored for client attraction, thought leadership or candidate nurturing
-
(48-72hr turnaround)
-
Website Copy Audit (Home & Services pages)
Authority – £1,200/month
For agencies who want top-tier content, on-demand support, and standout collateral.
What’s included?
-
Fully written and scheduled if needed
-
Examples: salary guide, BD brochure, onboarding playbook, client explainer, etc.
-
(job briefs, onboarding docs, tip packs etc.)
-
Whitepaper, lead magnet, BD sequence, or in-depth resource
-
SEO-aware, client/candidate-attracting, and well-researched
-
Custom-built for thought leadership or lead generation
-
(24hr turnaround)
-
Monthly Content Plan + 60-Minute Strategy Call
-
Branded CV Template + LinkedIn Banner Design
Stop Struggling with Marketing. Start Reaching Your Ideal Clients & Candidates.
You don’t need more fluff. You need strategic, high-quality content that actually works for your agency — content that turns visibility into placements.
That’s where we come in.
Here’s a glimpse of what we can do for your agency:
FAQ
-
We work closely with you to understand your agency’s unique needs and goals. Once we’ve established your brand voice and messaging, we create high-quality content for your website, blog, social media, and email campaigns. You’ll receive content that resonates with your target audience, strengthens your brand presence, and drives engagement.
-
We work exclusively with recruiters. From solo founders to boutique agencies, if you're in the business of finding top talent—we're here to help you stand out while you do it.
-
Because recruitment is more saturated than ever. With 400,000+ agencies globally, building a strong online presence isn’t a “nice to have”—it’s how you differentiate. Marketing builds your brand, creates trust, and keeps you front-of-mind with clients and candidates before they even need you.
-
Yes! If you’d like, we can take the burden off your plate by scheduling and posting the content directly to your channels (LinkedIn, website, etc.), ensuring everything is published on time and optimized for maximum impact.
-
We create clear, compelling, and strategic content tailored to your niche and audience. That includes things like:
• Social media posts with graphics
• Blog articles on topics like diversity, salary trends, industry shifts, and job market insights
• Employer branding assets
• Website copy that builds trust with both clients and candidates
• Sales collateral to support your BD teamEverything is designed to position your brand as a thought leader and authority in your space.
-
We specialize in marketing for recruitment agencies and solo recruiters. From content marketing to brand strategy, we have a deep understanding of the recruitment industry and how to craft content that speaks to both candidates and clients.
-
Getting started is easy! Just reach out via our contact form, and we’ll schedule a free consultation to discuss your goals. After that, we’ll create a tailored plan to elevate your agency’s marketing.
-
Hiring an in-house marketer can be costly and time-consuming. With us, you get access to a specialized team without the overhead of a full-time employee. We offer expertise and focus in the recruitment sector, bringing fresh, results-driven strategies and content, all while saving you the time and effort of training or managing an internal team.
-
Yes! We believe in flexibility and your satisfaction. If you decide that our service isn’t the right fit for your agency, you can cancel at any time. We simply ask for 30 days’ notice to ensure a smooth transition.
-
The timeframe to see results can vary depending on your goals and the type of content we create. Typically, you may start seeing increased engagement and brand visibility within the first few weeks to a month. For measurable outcomes like lead generation or conversion, it might take a few months of consistent content efforts. We’ll monitor performance and adjust strategies to maximize results.
-
Sure! If you just need a refresh, a one-time rebrand, or a content pack for a campaign or event, we’ve got you. But most of our clients end up wanting ongoing support because they can finally stop worrying about “what to post this week.”
-
Nope. After our initial onboarding, we keep things super efficient. You can be as involved—or hands-off—as you want. Our goal is to give you time back, not take more of it.
-
Because in recruitment, your brand is your pipeline.
If your online presence is out of date, inconsistent, or invisible—you’re leaking leads, missing out on top talent, and letting other recruiters take up space that could be yours. -
Not at all! In fact, a lot of our clients are one-person powerhouses who just need someone to take content and design off their plate. Whether you’re scaling or simply want to show up online more consistently and professionally, we’ll tailor everything to suit your pace and budget.
Why I Started Nova Wave
After 11 years in and around recruitment agencies, I repeatedly saw the same challenge — exceptional recruiters with little time or strategy to properly market themselves. They were too busy focusing on clients and candidates to build a strong personal brand or effective marketing plan. That’s why I founded Nova Wave. My goal was to create a solution that allows recruiters to access smart, conversion-focused content that helps them grow, without the stress of managing it themselves.
At Nova Wave, we provide tailored marketing strategies designed to build authority and attract the right audience, so you can focus on what you do best: recruiting. Our aim is to make marketing simple, effective, and aligned with your goals to help you stand out in a crowded market.
